Is your current marketing strategy silently opening your property to massive fair housing liability? From innocent-looking social media filters to the hidden pitfalls of AI-driven ad spend, the way properties attract renters has evolved, and regulatory scrutiny has moved right along with it. In this episode, explore the critical compliance risks hidden in digital advertising and learn how to protect your assets while effectively reaching your target market. Discover why “business as usual” might be the most dangerous strategy your team is currently using.

Show Highlights:

• 00:00 – The Fair Housing Marketing Minefield: Why current digital trends can lead to court.
• 01:45 – Scrubbing Exclusionary Language: Identifying and removing phrases that inadvertently target or exclude protected classes.
• 03:29 – Diversity in Visuals: How to meet HUD standards for demographic representation in your media.
• 04:05 – The Informality Trap: Navigating compliance risks on TikTok, Reels, and casual social content.
• 06:24 – AI Ad Targeting: Understanding the dangers of automated steering and redlining.
• 08:03 – The Solution: Mitigating marketing risk through transparency and regular audits.

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