Fair Housing Focus: Marketing and Advertising

The Fair Housing Institute

Course Program

Marketing and Advertising

Marketing is an important cornerstone to every business. In the housing industry there are unique fair housing considerations you need to understand to avoid violations. In this lesson, we take a closer look at how to avoid fair housing violations in your advertising while effectively marketing your community.  

Some of the topics covered:

  • What constitutes marketing
  • Words and phrases to avoid
  • Social media
  • Website accessibility
  • ADA guidelines

       And more!

 

Marketing and Advertising Training

Many activities big and small are considered marketing, and this lesson will describe the many potential pitfalls that need to be avoided. Throughout the course we offer a variety of examples to make sure your team understands how to apply best practices when developing and executing an effective marketing plan. At the end you will take a brief exam and earn a certificate of completion.

  • Available Languages – English
  • $39.00/Course
  • Course Time: 20 minutes
  • 10 Question Certification Exam
  • Certificate of Completion

Introduction

Marketing and Advertising

 

  • Introduction
  • Marketing and advertising
  • The broad definition 
  • Discriminatory statements
  • Multiple examples
  • Words to avoid
  • Problematic phrases
  • Marketing cheat sheet
  • Pictures
  • Diversity in advertising
  • Use of stock photos and models
  • Advertising over time
  • Social media
  • Marketing on digital platforms
  • Website and app accessibility
  • Legal basis
  • ADA website accessibility guidelines
  • WCAG technical standards
  • Serial-filing
  • Summary
  • Exam

©This course and its outline are owned by The Fair Housing Institute, Inc. and cannot
be reproduced or used in any manner without the express consent of its owner.

Complimentary Housing Education

Fair Housing Advertising Guidelines

Fair Housing Advertising – Guidelines To Compliance

Fair Housing advertising guidelines are a must when developing your marketing and advertising content. Fair Housing issues and violations are more common than you may think.  HUD provides advertising guidelines for compliance which this article covers. In case you’re asking yourself why you should read this particular article, the fact is that if you work

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