TL;DR
- Avoid making assumptions about applicants: Suggesting a specific unit based on someone’s physical appearance (like offering a ground-floor unit) is considered illegal “steering.” Similarly, requiring a “good job” or having blanket bans on criminal records can illegally discriminate against people who use alternative income sources (like housing vouchers or disability).
- Be careful with well-meaning but exclusionary descriptions: Describing a property as a “quiet community” can unintentionally imply that families with children aren’t welcome. Pointing out nearby “churches” as a selling point can also alienate applicants of different faiths; it’s safer to stick to neutral amenities like parks and shopping.
- Always clarify the rules around assistance animals: Simply saying “we don’t allow animals” can lead to fair housing complaints. Property managers should always specify that while it may be a “no-pets” property, assistance animals are gladly accommodated in compliance with the law.
Table of Contents
In property management, effective communication is crucial, not only to foster positive relationships but also to ensure compliance with fair housing laws. While some commonly used phrases may seem innocent, they can have unintended consequences that violate fair housing regulations. In part two, we will explore several fair housing phrases that you should avoid and provide alternative language to keep your property inclusive and welcoming to all.
1.”This is a quiet community.”
Although “quiet community” may sound appealing, it could imply an environment that discourages families with children. This phrase might be interpreted as suggesting that children are unwelcome, which could be considered discriminatory against families. Instead, focus on promoting the positive aspects of your property, such as its well-maintained amenities or friendly neighbors. So, instead, you can say something like this: “Our community features well-maintained amenities and a welcoming atmosphere for all residents.”
2.”If you don’t have a criminal record and have a good job, you should qualify.”
Why is this phrase problematic? Statements like this can create significant issues. First, a blanket policy that excludes anyone with a criminal record is problematic and may lead to discrimination claims. Moreover, requiring a “good job” could discourage applicants who rely on alternative sources of income, such as disability payments, Social Security, or housing vouchers. To remain inclusive, try saying something along the lines of “We encourage all interested applicants to apply, as we consider a variety of qualifications and sources of income.”
3.”It looks like you need a unit on the ground floor.”
Why should you avoid this phrase? Recommending a specific unit based on a perceived mobility issue can be seen as “steering,” which is a violation of fair housing laws. Even if you mean well, suggesting a unit based on someone’s physical appearance limits their choice and autonomy. A better way to approach situations like these is to say, “We have several units available and would be happy to show you all the options so you can choose what works best for you.”
4.”We don’t allow animals.”
How can this phrase lead to fair housing complaints? This phrase could be misleading and result in fair housing complaints, especially regarding assistance animals*. It’s important to distinguish between pets and assistance animals. Instead, say, “We are a no-pets property, but we gladly accommodate assistance animals in compliance with fair housing laws.”
5.”We have a couple of large churches right down the street.”
What is the issue with mentioning places of worship? While mentioning nearby churches might seem like a good selling point, it could unintentionally signal that your property is only welcoming to those of a particular faith. To avoid alienating anyone, it’s best to focus on neutral amenities so that everyone feels included, regardless of their religious beliefs. So you could say this instead: “Our property is conveniently located near shopping centers, entertainment venues, and parks.”
Ensuring an Inclusive Future for All Residents
By being mindful of the language you use, you can ensure that your property is welcoming to everyone and compliant with fair housing regulations. Encourage prospective residents to explore all aspects of your property without steering or making assumptions. Effective communication is not just about what you say—it’s about fostering an inclusive environment for everyone.
If you’re interested in more guidance on fair housing compliance, be sure to check out our online resources and courses. As always, feel free to share your thoughts or questions with us—we’d love to hear from you!
Happy training, and stay committed to fair housing excellence!
*For the latest HUD memo regarding assistance animals, please click here.
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